Is it a bird? Is it a plane?

It feels to me like Microsoft is battling to place its various Artificial Intelligence (“AI”) offerings. I am currently using Microsoft Bing’s AI-powered chat search as well as Microsoft Creator. I opened Edge this evening to the below announcement inviting me to “Unleash your productivity and creativity with Copilot”.

In this post:

1. Copilot
2. Image Creator
3. Designer
4. Editor

See also:

• Bing’s AI-powered chat search

1. Copilot

Microsoft says that “Copilot helps you achieve things like never before using the power of AI.” ^[1]

Note specifically that in the image below it states, “with Bing Chat”.

UPDATE — 17 November 2023: Microsoft has officially rebranded Bing as Copilot, which both explains the origin of my confusion and resolves the questions it raised. ^[2]

2. Image Creator

3. Microsoft Designer

And if that is not confusing, clicking on one of Image Creator‘s AI-generated images will take you to a full browser window preview with a link to Microsoft’s Designer (which seems set to go head-to-head with Canva).

I struggled with the interface, and I could also not do things which I would have imagined would be simple, such as define the exact dimensions for an image.

4. Microsoft Editor

Then there is Microsoft’s Editor — to take Grammarly on? Editor already exists in Word 365, so it will be interesting to see how it can be pulled together across different apps and platforms.

A quick delve into Editor’s settings reveals some exciting-looking features, and while I still have Grammarly installed on my home PC, I have now activated Editor on my work laptop.

The default language is English (US). Be sure to change it to English (United Kingdom).

References:

1. Microsoft (no date) Microsoft Copilot, a whole new way to work. Available at: https://support.microsoft.com/en-gb/copilot (Accessed: 1 November 2023).
2. Warren, T. (2023) Microsoft rebrands Bing Chat to Copilot, to better compete with ChatGPT, The Verge. The Verge. Available at: https://www.theverge.com/2023/11/15/23960517/microsoft-copilot-bing-chat-rebranding-chatgpt-ai (Accessed: 17 November 2023).